What are the facts about dissolved, inorganic calcium
& magnesium (hard water) that you're drinking?
Tap water can increase likelihood of kidney stones

According to PUB MED, as compared with both tap and soft water, hard water was associated with a
significant 50% increase of the urinary calcium concentration which can lead to kidney stones.
Hard water can lead to as much as a 48% loss in water heater efficiency

Battelle Memorial Institute is a renowned independent testing and research facility dedicated to applied science and technology development.
On April 14, 2010 they released extensive research on the effects of high levels of calcium and magnesium and its effect on water-related issues. Among many interesting facts, they found that this problem (hard water) can lead to as much as a 48% loss of efficiency in water heaters.
On April 14, 2010 they released extensive research on the effects of high levels of calcium and magnesium and its effect on water-related issues. Among many interesting facts, they found that this problem (hard water) can lead to as much as a 48% loss of efficiency in water heaters.
Get the most of the detergent you are paying for

Water free of inorganic (non-absorbing in the body) calcium and magnesium (hard water) when used with the least amount of detergent and lowest temperature actually provides a higher degree of whiteness compared to increased hardness and both high temperature and large amounts of detergent. This was found to be true for all stains and all detergents tested in a study by the Water Quality Association.